Kellogg's Coco's Big 5 Digital Campaign

We were tasked with creating a South African Theme cereal for Kellogg's and no one loves our BIG 5 animals more than our kids and they can learn at the same time. The chocolatey paw-shaped cereal – packed with the multi-grain goodness Came with the chance to win a Safari adventure worth R150 000, or other awesome daily prizes. 
So we did this campaign that included the competition and the Big 5 and Paw shape to be apparent.